PawConnect needed a mobile experience that felt modern, fast, and trustworthy for pet owners building community around adoption, events, and local services.
The challenge
User retention was dropping after onboarding. Navigation was deep, key actions were buried, and visual hierarchy made the product feel dated.nnWe audited the full journey and mapped drop-off points against technical constraints in the existing API layer.
Our approach
We introduced a design system aligned to the brand, rebuilt high-traffic screens first, and paired each release with performance profiling.
Results
Within two months of the phased release, PawConnect saw stronger engagement in community features and a measurable lift in users returning weekly.
41%
Increase in weekly active users
32%
Faster core screen load times
18%
Higher event participation